Project Overview
Belas Artes University stands as one of the most prestigious institutions in Brazil, renowned for its comprehensive focus on art, design, and architecture. During my tenure as a student, I had the privilege of working part-time in the marketing department. Under the mentorship of the art director and guidance from marketing managers, I was entrusted with significant responsibilities. My role encompassed supporting marketing initiatives and taking the lead in crafting innovative key visuals for the university's extensive range of offerings.
The Challenge
Belas Artes boasts a diverse curriculum that demands a distinct visual identity for each segment, yet all need to align with the university's overarching visual standards while possessing unique characteristics to stand out to the intended audience. I was tasked with designing these key visuals, catering to a variety of academic and celebratory events, and ensuring each design was adaptable and replicable to meet the demands of a fast-paced and high-demand environment.
The Results
Working closely with the art director, I received invaluable mentoring while also collaborating directly with other marketing team members, including the social media manager and events coordinators. This presentation highlights a collection of social media key visuals I designed for their diverse catalogue of courses, events, and celebrations at the university.
